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This domain states the following, "Personal development coaching for leadership and change." We observed that the web site said " Look at these two statistics." It also stated " As few as 8-12 of those who attend training translate new skills into measurable performance improvement back at work. CIPD Coaching - a useful business tool or a 21st century executive status symbol. Managers describe an average return of 100,000 - many times what the coaching costs their companies. Which sounds like the better choice to you? 69;mail me now. For a free initial consultation." The header had personal development coaching as the highest ranking keyword. It was followed by Glos, Gloucestershire, and career change which isn't as ranked as highly as personal development coaching. The next words the site uses is careers. Stroud was also included and could not be viewed by web engines.